INTERBETON continued its dialogue with the construction community through the Concrete Solutions Forum in Rhodes, reaffirming the market’s strong shift towards solutions that blend performance, durability, and sustainability.
Participants’ response highlighted a strong interest in improved durability solutions, with VIRIDIA™ standing out as a key driver for reducing life cycle cost, as well as in low-carbon solutions like VELTER™, which address the changing demands of regulations.
It was also confirmed that the market is increasingly looking for integrated solutions designed to enhance project performance, ensure operational continuity, and minimize risk over time.
In this new landscape, INTERBETON stands out as the only partner in the Greek market offering comprehensive high-performance concrete solutions for sustainable building, blending technical expertise with measurable value. Additionally, it is the only ready-mix concrete company in Greece with certified Environmental Product Declarations (EPDs), allowing its customers to reliably assess the environmental impact of their projects.
The Concrete Solutions Forum confirmed that the market now seeks partners who can actively support the shift towards more durable, efficient, and sustainable construction, rather than just materials — a role that INTERBETON already plays.
